The Shell logo appeared in 1891 as a brand for kerosene sent to the Far East by Marcus Samuel and Company. This small London company initially dealt with antiquities, curiosities and oriental shells, the latter were so popular that they became the main import and Export.
In 1907 the Royal Dutch Petroleum Company and Shell Transport and Trading merged together, the latter's brand name becoming the abbreviated name and emblem of the new Royal Dutch Shell Group.
The Shell logo has changed over the years until its last version, in this image we see the evolution of the logo over the years:
It is present in Italy with a network of Distributors which we have been part of since 1990, we market the entire portfolio of Shell products which is made up of the following families:
Shell engine oil the Shell Helix family:
- Shell Helix Ultra
- Shell Helix HX8
- Shell Helix HX7
- Shell Helix Hx6
- Shell Helix Hx5
Oils Moto the Shell Advance family:
- Shell Advance Ultra 4T
- Shell Advance AX 7
- Shell Advance AX 5
Shell Rimula Heavy Duty Motor Lubricant:
- Shell Rimula Ultra
- Shell Rimula R6
- Shell Rimula R5
- SHell Rimula R4
- Shell Rimula R3 Turbo
Shell lubricants for industrial applications:
- Shell Tellus
- Shell Omala
- Shell Corena
- Shell Turbo
- Shell Morlina
- Shell DIala
Shell lubricants and GTL bases
In 1973 Shell started research for the production of fuels and lubricants with the GTL technology which means Gas To Liquid from gas to liquid. This technology dates back to 1925 when German chemists Franz Fischer and Hans Tropsch developed a method of converting natural gas into liquid hydrocarbons. After the start of the research in 1973, in 1983 there was the start-up of a first pilot plant in Amsterdam and then in the nineties a first production plant was built in Malaysia. The real change occurred in 2011 with the construction of the Pearl GTL plant in Qatar which produces 140,000 barrels per day of which 30.00 are of base oil with Pure Plus Tecnology.
Why the GTL base?
This technology allows the conversion of natural gas (methane) into a crystalline synthetic base oil, substantially free of impurities present in the crude oil and intended for premium synthetic lubricants. With this technology it is possible to design the molecules to be inserted in the engine oil, creating long chains of carbon molecules, the ideal starting point for the production of base oils - that is, the main components (75-90%) of finished engine oils - pure and clean.
The benefits of GTL based lubricants:
Precisely because GTL-based oil derives molecularly from natural gas, it is far more stable than traditional base oils; the result is a lower volatility of the engine oil and better sliding properties at low temperatures, thanks to the high viscosity index. Compared to traditional group II and III counterparts, base oils formulated with PurePlus technology have a lower viscosity at very low temperatures (from -25 to -40 ° C) and therefore manage to lubricate the engine already effectively from cold start. These properties guarantee less wear and tear on the engine, less topping up and greater fuel savings. Lubricants such as shell helix ultra 5w40 or shell advance ultra 4 are produced with GTL base.
Shell eco marathon
It is the most important competition for innovation in mobility that takes place every year in Europe, America and Asia and involves over 5000 students in the three continents, born in 1985 to find the team that, thanks to its creativity and know-how technician, can travel the greatest distance with the equivalent of 1 kWh or 1 liter of fuel. The aim of the initiative is to involve European citizens on issues related to energy and mobility, acting as a source of inspiration in considering innovative and alternative solutions to normal energy sources. There are 161 competing teams that come from 25 countries. Two types of allowed vehicles: UrbanConcept - vehicles similar to traditional cars - and Prototype - light and ultra-efficient vehicles, often three-wheelers. The choice of engine, and therefore fuel, can fall into three categories: internal combustion engines (petrol, diesel, ethanol), electric batteries or hydrogen combustion cells.